"Addicted"

This appears to be one of the last spots for Nike Running Shoes to come out of the Wieden & Kennedy (that shop is based in Portland, OR but this ad comes out of their Amsterdam office). Crispin was just awarded the contract and I'm curious to see what they do with it. I wonder if their willfully weird and ironic style will resonate with the runner. The Nike/Wieden partnership was one of the longest running and I think most influential marketing relationships ever. They really caught the essence of sports -- esp. running.